The program was delivered by Rejoice Shammah. The objectives were as follows:
- To provide Media Training for young women approaching the Media Advertising profession..
- To train students who would like to improve their current employment while others would be trained to be ‘employable’ to make these young women more employable.
- To contribute to the Ecosystem by providing a constant flow of trainees/students who are well-trained with hands-on practical experience.
The program supports the participants not only with the skills but also a strong network that can create employment opportunities for youth to build the digital skills needed for the evolving digital economy.
It is expected that the opportunities are grounded in experiences that will prepare these young women to adapt to the major changes projected in tomorrow’s workplace, including emerging areas where the jobs may not yet exist such as those related to cybersecurity, the automation of knowledge tasks, big data, and artificial intelligence, among others.
The program is still an evolving initiative. WiLI contributes to the programming by supporting youth who are more or less job-ready but who may require some experience which will be made possible through skill development to enter and succeed in the labour market.